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Dyn DDos Attack Serves as a Cyber Security Wake-up Call

Security concept: blue opened padlock on digital backgroundIn late October, Dyn—a cloud-based internet performance management (IPM) company in the United States—had its server infrastructure compromised following distributed denial-of-service (DDos) attacks.

In essence, DDos attacks work by overwhelming targeted machines and servers with junk traffic, often causing website crashes. In this case, the attacks disrupted popular sites like Twitter, Spotify, Netflix and Amazon.

While DDos attacks are common, experts are concerned at their growing effectiveness, as Dyn is a large firm that services many Fortune 500 companies. It’s clear that cyber attacks are becoming more and more sophisticated, and hackers are no longer simply IT-student pranksters, but rather nation states and other large entities with malicious agendas.

Because of this fact, the looming threat of a cyber attack is more a matter of when than if, and businesses will need to turn to cyber liability insurance for the necessary protection. What’s more, as a reliance on cloud services becomes increasingly important for successful business operations, the value of a strong cyber liability insurance policy will only continue to grow.

A typical cyber liability policy can help protect you from costs associated with a data breach, copyright or trademark infringement, data loss due to hacking and business interruption.

For additional protection, it’s critical that you create a formal, documented risk management plan that addresses the scope, roles, responsibilities, compliance criteria and methodology for performing cyber risk assessments. This plan should include a description of all systems used at the organization based on their importance to the organization, and the data stored and processed within them.

Experts recommend that businesses review their cyber risk plans on an annual basis and update them whenever there are significant changes to their information systems or the facilities where systems are stored, or other conditions occur that may impact the organization.

© Zywave, Inc. All rights reserved


3 Tips for Increasing Your ROI When Sponsoring an Event

abex-at-golf-tournamentMarketing your business can be done in a variety of ways, including billboard ads, radio spots, social media campaigns and TV commercials. However, another way that businesses can increase their exposure is by sponsoring an event.

Sponsoring an event can help attract new customers, increase audience engagement and improve your reputation. It’s likely that events of all kinds take place in your community every year, and it’s important to sponsor one that ties back to your business’ mission or products.

The following are some tips you need to keep in mind if you are going to maximize the return on investment (ROI) of sponsoring an event:

  1. Understand your target audience. Before choosing an event to sponsor, it’s imperative that you have a deep understanding of the demographics you want to attract—their age range, gender, etc. From there, choose an event that will allow you to reach the most potential customers or have the greatest impact in the community.
  2. Understand your investment. Most events have different levels of sponsorship, with higher tiers generally providing access to more exclusive outreach tactics. Prior to finalizing an agreement, examine sponsorship levels to ensure you choose one that best fits your company’s needs.
  3. Engage with your audience. There is no worse way to go about sponsoring an event than simply cutting a cheque and remaining hands off. For the maximum benefit, it’s critical that you find a way to interact with event participants, whether it’s through a booth activity, free handout or other tactic.

Remember that you don’t have to exclusively rely on pre-existing events, and that many businesses find success sponsoring their own. Just make sure that the event attracts your preferred client base and that you are not overextending your budget.

© Zywave, Inc. All rights reserved


Things to Consider Before Taking Out a Business Loan

There are a number of things to take into consideration before taking out a business loan.

While business loans are a great way to grow your business, they should not be taken lightly.

To avoid damaging your finances or taking out a loan you cannot pay back, practise the following when shopping for a loan:

  1. Pay attention to loan terms, as longer repayment periods often translate into higher overall borrowing costs.
  2. Consider the percentage of your project that your lender will finance. This number will help you determine how much of your personal assets you will need to invest or if you will need a second loan.
  3. Take into account administration and application fees when considering the cost of a business loan.
  4. Plan ahead and determine what actions would be taken if your business has a down period and you have trouble paying back your loan.

To help you more accurately calculate monthly payments associated with business loans, consider using a business loan calculator. This can help you better plan and budget for an upcoming loan, ensuring that your project is funded without harming your business.

© Zywave, Inc. All rights reserved


Canada is Moving Away From Cash Payments in Lieu of Digital Wallets

According to predictions in their Mobile Wallet Survey, Moneris Solutions—Canada’s largest credit card processor and acquirer—estimates that cash purchases will make up just 10 per cent of all transactions by 2030. The implication is that Canada, like many other countries, is moving toward digital payment technologies.

This trend is especially apparent among younger Canadians looking for fast, convenient and contactless payment solutions—tap cards, debit cards, key fobs, smartcards and other devices that allow consumers to wave their cards or fobs over readers at the point of sale in lieu of using traditional payment processing solutions—cash registers, pin and chip readers, Square readers, etc.

The survey found that 67 per cent of those between the ages of 18 and 34 preferred using a contactless-enabled (tap) card to make purchases. This is essentially the same method found in mobile wallets like Apple Pay, SoftCard and Google Wallet.

According to the survey, the following criteria would have to be met in order for Canadians to switch to mobile wallets altogether:

  1. The mobile wallet system would have to be secure.
  2. The mobile wallet system would have to be accepted at most stores.
  3. The mobile wallet system would have to be offered through the consumer’s bank of choice.
  4. The mobile wallet system would have to be available on all phones, including iOS, Windows and Android.
  5. The mobile wallet system would have to be adopted by the general public.

© Zywave, Inc. All rights reserved


4 Questions to Ask When Choosing a Cloud Computing Provider

cloud computingMoving an aspect of your business—like email, payment processing, data storage, etc.—to the cloud can help you save money and streamline processes. As an added bonus, cloud service vendors can handle administrative tasks like security, maintenance, backup and support, allowing you to focus on the day-to-day operations.

However, with so many cloud computing solutions and vendors to choose from, it’s hard to know what to look for.

To ensure the process goes smoothly and that you choose the right provider, it’s important to ask yourself the following questions:

  1. What’s the vendor’s track record? Before landing on a cloud solution, it’s important to consider the vendor’s reputation. In general, it’s best to find a company that has been in business for a fair amount of time and has a good history of service.
  2. What are the vendor’s capabilities? After understanding what you are looking for in a cloud computing solution, it’s critical that your vendor can meet your needs. Your provider should be able to implement your desired solution on day one and have the expertise to continually offer new ways to adapt to changing markets.
  3. What’s their pricing? A vendor may have everything you need, but could end up being out of budget. Determine a realistic amount you’re willing to pay for cloud services and compare that number to your options. It’s also important to only pay for what you use. Don’t be afraid to renegotiate if a company wants you to pay for extra bells and whistles you don’t need.
  4. Is my data safe? In an age where cyber crime is common and proprietary data can be lost with the click of the mouse, security is key. When researching vendors, ensure that you know the location of their data centres and what precautionary measures they have in place to prevent a hack. If possible, consult an expert to see if a prospective vendor is compliant with all applicable industry security standards.

Keeping in mind the above tips will ensure that, when the time is right to migrate your company’s data or processes to the cloud, you are prepared to choose a vendor that will help achieve your goals.

© Zywave, Inc. All rights reserved.


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